Staging
A Tough Thing for Many Sellers
Thursday, October 15th, 2009In his book, Duct Tape Marketing(Chapter 1, page 10), John Jantsch writes “A tough thing for some small business owners to swallow is that it doesn’t really matter what you like or dislike, what matters is what your target market likes or dislikes”.
When I read this, the first thing I thought was that this also […]
Stage With Greenery
Saturday, June 13th, 2009It may not sound like a big deal, but putting a little green in most rooms can make a house look more inviting to buyers. That is green as in greenery. A potted plant here and a vase of flowers there adds a certain ambiance to a home.
One of the reasons to stage a home is to […]
Sellers, Put Away Your Collections
Monday, May 11th, 2009Many people have a collection of some sort. I have a blue bottle collection. Why, I don’t know. I think I had something that came in a nice looking blue bottle, so I kept the bottle. I now have about 5 or 6 blue bottles of different shapes and sizes. I keep them in a cabinet in the […]
Preparing Your Home for Sale - Windows
Tuesday, July 15th, 2008The condition of your windows is really important because they affect both the interior and exterior appearance of your home. So definitely put them on your “To Do List” when you are preparing your home for sale.
Preparing your windows is usually very inexpensive:
Wash all your windows inside and out and make sure they open and close […]
Preparing Your Home For Sale - Front Porch
Wednesday, June 18th, 2008Most buyers form an opinion of your house before they even walk through the front door. You know the old saying about first impressions. The front entry is a key part of that first impression.
The buyer often is standing on the front porch for several minutes while their agent is locating the lockbox, retrieving the key, […]
Staging Is House Marketing
Wednesday, May 14th, 2008Imagine that you are selling your home at the mall, let’s say in the “house store”. You would do what all the other stores do.
Clothes stores have mannequins in the window featuring the latest fashions. The mannequin is wearing the whole outfit - dress, jewelry, shoes, purse, and maybe even a hat. The same dress […]
Should I Replace My Teal Carpeting Before I List My House?
Sunday, April 13th, 2008A friend recently asked me this question. My advise was to remember the Internet. Over 80% of buyers start their search for a home on the Internet and most will only look at the listings with photos. You know, “a picture is worth a thousand words”.
Although the teal blue carpet may look great with your decor, many people […]
This Is Not Staging!
Friday, March 28th, 2008I found a recent article about staging in the Orange County Register rather disturbing. While the author, Babara Ballinger, admits that staging is done to help homeowners sell a home more quickly, she gives the idea that many sellers do it to cover up defects in the home. I have earned the ASP designation (Accredited […]